We are proudly serving Steep and Brew Coffee at the Forst Inn with your intermission dessert! There’s a little story behind those three ‘air-pots’ of coffee...
Thirty years ago I worked at the newest Steep and Brew café on Odana Road in Madison. The owner roasted the coffee daily in small batches. It was delivered to the stores still warm from the roaster, glistening in oils which coated our arms from scooping beans from the bins all day. It left us smelling like a rich mix of vanilla and hazelnut and French roast coffee by the end of our shifts. The owner had high roasting and serving standards which he instilled in his employees. I loved my Chemex and French press coffee makers. I always had a little fantasy of opening a Steep and Brew franchise someday.
Life took me around the country and the world, and I found myself returning to Manitowoc at a time before Starbucks was an idea in anyone’s head, and there wasn’t a single coffee shop to be found in town. Some years later, I saw that Steep and Brew coffees could now be purchased in local stores and I was thrilled.
Fast forward thirty quick years to opening the Forst Inn and deciding we really should serve coffee. By now Steep and Brew had grown and not only has the contract to serve the American Player’s Theater, but has the contract to service the entire UW-Madison system!
I searched their website to see if we could purchase coffee wholesale for resale at the Inn. There I discovered that they have moved away from owning cafes themselves, and now have licensed cafes! I reached out to them but was afraid our venue would be too small. It wasn’t – and I was off, literally, to Madison to meet their representative in the very store on Odana Road I’d worked in, and then to the warehouse to pick up our supplies and coffee beans.
We did a tasting that rivaled any wine tasting. The owner of the café and a barrista joined in as we sampled The Guatalaman, the Costa Rican, The Sumatran, etc etc.. They even have a coffee, The Nitro, specifically roasted and prepared to be served on tap! We discussed the every nuance of each one – from earthy undertones to crisp after tastes. I remembered having loved the bold, rich Sumatran, and found I still did. But was it too bold to please everyone? In the end, after much discussion the hands-down winner was – The Colombian - which sounds almost too common to be cool. It was just an all-around good, smooth cup of coffee.
It was a no-brainer to include 'Icing on the Cake' as our flavored coffee. It is a warm buttery cup frosted with a touch of cinnamon - a pleasing, without being overwhelming cup of coffee perfect with dessert.
Then I was off to their headquarters and the factory, with its small non-descript sign on the door so a passerby wouldn’t confuse it for being a café and stop in for a latte. I was able to tour the entire facility – which for me was like a kid touring Santa’s workshop. The small roasters had long been replaced with a large industrial-sized facility to accommodate the growing demand for their coffee.
I arrived back at the Inn anxious and proud to set up our extremely modest addition to the Pub – our coffee station. I put the sign on the window and stood back. We ARE proudly serving Steep and Brew coffee. And if coffee's your thing, I sincerely hope you’ll enjoy our cup. - Catherine